Press Report

16 Jan 2018

Birla Cellulose launches premier international design studio in New York

Business Standard

To display a range of over 300 varieties of fabrics

Aditya Birla Group's Birla Cellulose has launched its premier international design studio in New York, USA. The design studio will display a range of over 300 varieties of fabrics in Viscose, Modal and Spunshades.

The studio will also have a display of 74 shades of dope dyed Spunshades fibres from Birla Cellulose. Apart from fabric display, the studio will be actively involved in supply chain support from India, technical support to fabric manufacturers, fabric swatch support followed by yardages for making proto type samples.

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Media enquiries should be directed to: (Please use this contact for media enquiries only).

Dr. Pragnya Ram Group Executive President

Corporate Communications & CSR
Aditya Birla Management Corporation Private Limited
Aditya Birla Centre
1st Floor, 'C' Wing, S.K. Ahire Marg, Worli, Mumbai 400 030

Tel: 91-22-6652 5000 / 2499 5000
Fax: 91-22-6652 5741/ 42
Email: pragnya.ram@adityabirla.com