Press Report

18 Dec 2017

Indian fashion designer key to success of industry on global platform: Gaur

Abhishek Tibrewal wins Liva Protégé 2017

Tecoya Trend

Mumbai: “In line with the Aditya Birla Group’s philosophy of nurturing and promoting young talent, we embarked on the Liva Protégé initiative. The vision was to have young designers sculpt their designs in manifold ways for Liva and also provide them a launch platform for their future enterprise. I believe that designers bring creative thoughts into action, which is a key differentiator in the textile value chain and therefore critical to success of the Indian industry on global platform,” stated Mr. Dilip Gaur, Business Director, Pulp and Fiber Business, Aditya Birla Group and Managing Director, Grasim Industries, here while addressing the third edition of Liva Protégé - a unique talent hunt competition which gives young fashion designers an opportunity to showcase their talent.

At a glittering ceremony held in city, Mr. Abhishek Tibrewal from Pearl Academy, New Delhi won the prestigious Liva Protégé 2017 while Ms. Sonika Pulluru from Hamstech Hyderabad and Ms. Dibyani Mishra from GIFT Kolkata were 1st and 2nd runners.

It may be noted here that the Liva Protégé 2017 talent hunt attracted over 3,000 applications from across 190 institutes from across 50 cities. The participants were shortlisted based on their designing capabilities before getting assigned to a mentor. This year, the scope of the competition was bigger as the Liva Protégé 2017 winners will launch their collections exclusively on The Designer Boutique at Amazon.in and enjoy an easy access to millions of nationwide customers. The third edition of Liva Protégé received over 3,000 applications from across 190 institutes.

The students were divided in 6 zones and were allotted an ace designer as a mentor. Nida Mahmood for Delhi, Pallavi Singhee for Kolkata, Anand Kabra for Hyderabad, Anshu Arora Sen for Bengaluru, Priyadarshini Rao for Mumbai and Purvi Doshi for Ahmedabad nurtured these finalists for the grand finale. The young designers showcased 5 evening ensembles designed by them at the finals and were judged by the eminent jury comprising of Bollywood’s fashionista and Miss India International 2007 Esha Gupta, sustainability and social change advocate Parveen Dusanj and Narendra Kumar Ahmed (Nari), Creative Head Amazon Fashion.

Commenting on Liva Protégé 2017, Mr. Rajeev Gopal, Chief Marketing Office, Pulp and Fiber Business, Aditya Birla Group, said: “The third edition of Liva Protégé has had a record participation and has grown to become a much sought out competition in the short duration with fashion institutes and students.”

He informed: “This year’s highlight is our exclusive association with Amazon Fashion that will enable these designers to launch their winning Liva Protégé collections on Amazon.in, thereby giving them a unique opportunity to build and market their brands.” Commenting on the tie-up with Liva Protégé, Arun Sirdeshmukh, Business – Head, Amazon Fashion said, “We remain strongly invested in creating the right infrastructure to help create position and highlight designers/brands to Indian customers. By giving this exposure to the Liva Protégé 2017 winners, Amazon will not only allow them accelerate their career growth but also give them an opportunity to focus on their inherent talent and build national brands. As part of The Designer Boutique at Amazon.in, we want to identify young designers and give them an opportunity to reach millions of our customers, and in turn help us democratize designer wear and make the segment more affordable in India.”

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