| The Free Press Journal
02 July 2014
Ujjain: Grasim Industries Ltd has launched a livestock development programme in the semi-arid Malwa region of Ujjain district. The Company’s CSR initiatives are focused on providing sustainable livelihood options for rural people by creating more employment opportunities in areas where its facilities are located.
After a detailed situation analysis of the Malwa plateau region around Nagda, the Company decided that animal husbandry and dairy farming could generate additional income for 5000 families by doubling the output of milch cattle owned by not only small and marginal farmers, but landless labourers as well. Grasim’s Nagda plant president Siddhartha Banerji said, “Grasim takes its social responsibilities seriously and works actively to improve the lives of the communities and stakeholders in the areas where it operates.”
Previous government-backed animal husbandry initiatives in the Nagda area had failed due to lack of proper skill training and inculcating scientific knowledge among the villagers, forcing many to migrate to cities for employment. Grasim mandated Pune-based BAIF Development Research Foundation to identify and suggest suitable opportunities for improving animal husbandry in Nagda area. Sarpanch of Bhatisuda Ratanlal Parmar thanked Grasim Industries for this initiative.